Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the marketing.
Overall, marketing (also known as marketing or marketing) is the set of activities that allow a company to find a market to target and serve you in the best way possible.
Examples of these activities are seeking business opportunities, analysis of consumers, competitive analysis, product design, product promotion and distribution of products.
So when you are looking for business opportunities, analyzing consumers and competition, and designing, promoting and distributing products, it can be said that it is “applying marketing”.
But this explanation has not yet become clear what the marketing, the best way we can understand their concept is through knowledge of its main functions.
Let’s look at what are the main functions of marketing, in other words, what are the main features of the area, department or persons responsible for marketing in a company are:
Search for business opportunities
The first function of marketing is to find, identify and analyze business opportunities that may exist in the market.
This search for business opportunities is through a market research to identify and analyze needs, problems, desires, changes and trends in the market. For example:
- the need to save energy could mean the opportunity to develop products which address this need.
- the problem of the lack of security could mean the opportunity to offer services to help deal with the problem.
- the desire to wear unique, original and innovative clothing could mean the opportunity to start a clothing business meets that desire.
- changes in consumer preferences for healthy foods could mean the opportunity to start a business healthy food.
- the trend of increasing numbers of elderly persons could mean the opportunity to create a business dedicated to these people.
People often think that the only business opportunities include opportunities to start a new business; however, they also occur when there is already a going concern; for example, when given opportunities to create a new product venture into a new market, or go for a new line of business.
The second function of marketing is to analyze consumers , which involves analyzing your needs, tastes, preferences, desires, habits, purchasing behavior (where to buy, when to buy, how often they buy, why they buy), customs and attitudes.
The consumer analysis allows a company to know them better and, thereby, to design strategies that allow you to meet your needs, tastes, preferences and desires, or taking into account its other characteristics. For example, you can:
- identify new needs or desires in them and, thereby, to design new products to be responsible for such needs or desires.
- detect changes in their tastes and preferences and, thus, to adapt existing products to such changes.
- detect trends in their purchasing behavior and thus to select sales channels based on these trends.
Note that this function analysis of consumers permanently and does not always through extensive market research, but also, for example, by observing their behavior at points of sales, talk to them, or make small surveys.
The following function of marketing is to analyze the competition , which involves analyzing your location, target audience, sales volume, market share, market experience, skills, resources, key strategies, competitive advantages, strengths and weaknesses.
The competitive analysis allows a company to know her better and, thereby, to design strategies that allow you to properly compete with it. For example, you can:
- know their main strengths and, thereby, to focus on other aspects that could compete better with it.
- know their main weaknesses and, thereby, to take advantage of these (for example, if you discover that production costs are high, you may choose to reduce their prices).
- learn about the strategies you are giving better results and thus be able to take them as a reference for developing their own.
Like the consumer analysis, analysis of competition is also constantly performs and not always through extensive market research, but also, for example, by visiting their local, buy your products, or converse with their former workers.
Design of marketing strategies
This function is to formulate, evaluate and select marketing strategies that meet the needs, tastes, preferences and desires of consumers or to take into account its other characteristics, and that adequately compete with the competition.
For a better analysis, marketing strategies are usually classified into strategies for the four elements of themarketing mix (product, price, distribution and promotion):
- strategies for product : include, for example, add new features or attributes to the product, launch a new product line, or offer complementary services such as home delivery service.
- strategies for Price : include, for example, lowering prices to boost sales, increase prices in order to increase the sense of quality in the product, or offer discounts for volume purchases.
- distribution strategies : include, for example, working with intermediaries to increase product coverage, opening new outlets, distributors or acquire new vehicles.
- promotion strategies : include, for example, offering sales promotions such as offering to carry two products for the price of one, Internet advertising, or enable tasting stalls.
Note that in addition to the analysis of consumers and competition analysis, when designing marketing strategies are also taken into account the capabilities and resources (human, financial, technological, etc.) resources are there in the company .
Implementation, monitoring and evaluation strategies
Finally, the function implementation is to implement marketing strategies, for which the necessary steps for implementation are set first, using the resources allocated, the deadlines are determined and calculated the budget required.
And then the tasks necessary for the implementation are organized, resources are distributed, are named controllers and the activities are coordinated, and the implementation of strategies directed.
The control function is to ensure that strategies are being implemented correctly according to the steps provided for and within the agreed deadlines, and that the staff responsible for the implementation is performing well both individually and in groups.
And the evaluation function is to check that the results match the expected results, for otherwise the corrective measures or, in any case, are designed and implemented new marketing strategies are taken.
The process of recruitment and selection of staff is a set of stages or steps that aim to recruit and select the best staff for a job in a company.
It begins with the definition of the candidate profile, and continues the search, recruitment or call for applicants, their evaluation, selection and hiring the most suitable, and the induction and training of it.
Let’s look at each of the steps in the recruitment and selection of staff:
1. Definition of Applicant Profile
The process of recruitment and selection starts with the definition of the candidate profile, ie the definition of skills or characteristics that a person must meet so that you can apply for the post we are offering.
For example, we must determine what knowledge, experience, skills, values (eg, honesty, perseverance, etc.) and attitudes (eg, capacity for teamwork, tolerance to pressure, etc.) we held.
And for that, we must consider the position to which postulates the person; for example, to a position involving public attention, besides experience, we may require ability to relate to others with words, friendliness, etc.
But in addition to the post vacancy must also take into account our business in general, and so, for example, the profile of the applicant could also include the ability to adapt to the environment or culture of the company.
2. Search, recruitment or call
The next step is to search, recruitment or call for applicants who meet the qualifications or characteristics that we defined in the previous step (without having to meet all of them).
The following are some of the main sources, forms and methods through which we can find, recruit applicants or call:
- announcements or notices : the most common way to search or call applicants is through the publication of notices or announcements, whether in newspapers, Internet, posters, murals tanks, walls or windows of our local, etc. The advantage of this method is that we can reach a lot of people, while the disadvantage is that it involves more time and cost than other methods; why it is recommended that in drafting the ads, be as precise and specific as possible as to the requirements.
- Recommendations : another common way to get candidates is through recommendations we make contacts, friends, acquaintances, employees of our company, customers, tanks, etc. The advantage is that it is the fastest and least expensive way to get applicants, while the disadvantage is that they could recommending applicants who are not really qualified, except for those recommended by our own employees, who know that their reputation is at stake, could recommend a good applicants.
- Employment Agencies : companies where we provide applicants with certain skills and characteristics as defined by them.
- competition : competitors, of which we can get trained and experienced applicants.
- human resources consulting : Companies specializing in search candidates, but at a very high cost.
- practice : it consists in taking as candidates practitioners who are already working with us temporarily.
- files or databases : it consists in taking as applicants who have already evaluated or who have left us their CV above (for past calls).
This stage also includes asked applicants to send us your resume or fill out a request form empelo (which must be designed in a way that allows us to collect as much information as possible).
The third step of the recruitment and selection of staff is evaluating applicants who have recruited or summoned to choose among them the most suitable (or most appropriate) for the position you are offering.
This stage can start with a pre-selection (eg, through revision of curricula) that allows us to screen out applicants who do not meet the requirements requested, or allows us to have a reasonable number of applicants which to assess.
And once we have a reasonable number of applicants, we turn to evaluate and cite them through the following process:
- preliminary interview : take the applicant is a first interview informally in which you do open questions to see if it really meets the requirements we have requested.
- knowledge test : the applicant is to take an oral test and type in order to determine whether it meets the necessary skills for the job.
- psychological test : is to take a psychological test to determine their emotional balance, for which we could hire the services of a psychologist to help us with it.
- final interview : is to take her interview more formal and strict than the first, where do you open questions in order to know in depth, which could be taken by the head of the area to which postulates.
You may obviate some of these steps in order to save time and reduce costs, however, while more formal and strict is this evaluation process, the more likely we hire the right person.
During this evaluation process is important to corroborate the information and references provided by the applicant are true, for example, communicating with their former employers and asking whether the information provided to us is correct.
It is equally important to assess how was the performance of the candidate in their old jobs, for which we could also choose to communicate with his former bosses, peers and subordinates, and consult them on their performance.
4. Selection and recruitment
Once we have evaluated all applicants or candidates, we select the best performance has been in testing and interviews, ie, we select the most suitable candidate to fill the vacancy.
And once we have chosen the most suitable candidate, had to hire, ie to sign with him a contract point out where the office performed the functions performed, his remuneration, time to work with us, and other aspects that might be necessary to agree.
Even before hiring, we might decide to test for a short time, in order to directly assess their performance in his new role, besides their ability to relate to his new bosses, peers and subordinates.
5. Induction and training
Finally, once we have selected and hired new staff, we must ensure that suits as soon as possible to the company, and train so that you can perform properly in your new post.
To do this, we could start with him know the facilities and areas of the company, tell you where you can find the tools you might need for your work, and introduce you to their immediate supervisors and peers.
Then we could point out your work schedule, tell you where to store your belongings, give his uniform if any, tell you how to keep it in good condition, tell you what to do in an emergency, etc.
And then inform about the processes, policies and business rules, and assign a tutor to be responsible to train them on the functions, tasks, responsibilities, obligations and other particulars of his new position.
There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.
- Printed promotional materials
Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.
- Publicity stunts
You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.
- Digital promotion
There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.
- Advertising boards
You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.
So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.
In the wheel market, forged wheels are considered as being the finest rim kind as they provide a lot of styling, strength and performance benefits. There’re 2 main variations of custom forged wheels; 3-piece wheels and monoblock wheels. The basis dissimilarities between 3-piece and monoblock units are the total of parts that make up every rim. This also guides to unique performance and styling benefits for each kind.
The manufacturing procedure for both forged 3-piece and monoblock rim is very similar. Both kind of forged wheels start as blocks of wholesome aerospace-grade T6-6061 aluminum. The aluminum blocks are positioned within a forging device where it’s condensed under vast amount of force to make the shape of a wheel. The huge force formulates a solid grain formation without any small imperfection, offering the wheel an unbelievably high strength. This powerful composition enables manufacturers to employ less metal than other wheel kinds, leading to a lighter standard weight.
Monoblock rims are often called as “one-piece” wheels since they’re composed of an individual piece of T6-6061 aluminum. Following the unit of metal is forged, it’s putted into a CNC milling device where the metal is shaved off and the design is slice into the wheel. Because of their 1-piece construction and forged aluminum makeup, forged monoblock rims are the lightest of any custom forged rims. The little weight assists to decrease load at the centre of the wheel of car, hence guiding to quicker acceleration, superior lateral grip, faster braking and enhanced fuel efficiency. Their forged structure also makes them reliable and durable, which’s why they’re often employed as racing forged wheels in performance vehicles at racing events.
The other well-known kind of wheel is the forged 3-piece wheels. The procedure of making this kind of wheels is very identical to a forged monoblock wheel besides a 3-piece forged wheels starts as 3 detach units of T6-6061 aluminum blocks. The structure of 3-piece wheels makes them the most pricey forged wheels, but oftentimes they’re the most economical to repair because of the fact that only the dented units requires to by substituted. Their 3-piece structure does enable them for a wide array of widths, finishes and color combinations to be employed to produce a truly perfect fitment.
Monoblock wheels provide great strength, weight and performance benefits over the rim kinds, whereas 3-piece wheels offer superior customization options. Now it is on to you which kind of wheel you choose for your car!
Darren Grimes usually writes articles and blogs related to automobile accessories and handcrafted wheels. In this article he writes about racing 3-piece forged wheels. He has been vehemently writing articles for forged wheels forhttp://www.issforged.com
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The freedom of movement for the people with disability has become easy with the mobility scooters. There are various types as well as various agencies from where the disabled people can purchase their disability scooters.
Scooters and their needs
Scooters have made the lives of disabled people easy as they give the people a sense of freedom and help them move around independently. The scooters are built with simple mechanism in which a seat is placed over the wheels and they are powered by batteries which are placed under the seats and these batteries are rechargeable in nature. There is an extendable foot rest which helps the people to rest their legs comfortably. The scooters are needed for comfortable movement of people with any kind and level of disability. With the use of these scooters disabled people can move around their house and also complete their daily chores, they can drive around the neighborhood for picking up groceries, for visits to their friends, doctors among other things.
Dealers and manufacturers
There are a number of dealers and manufacturers who deals and makes these disability aided scooters. The manufacturers make the scooters keeping in mind the needs of the disabled people, other than the embedded parts they also customize the scooters according to the preferences of the disabled people. The dealers deal with both used and new scooters, dealers who deal with new scooters usually tie up with one particular manufacturer for their dealings, people with disability can go to these dealers if they have any preferential choice. The dealers who deal with used scooters have every kind of disability scooter for the people to choose for. They not only sell but also buy from the people who are not in any further need of them. They buy and sell scooters at their true value price.
Rental service providers
Other than the used and new scooter dealers, there are also found on rental basis. Handicap scooters for hire purposes are useful for people who are not in a constant need of travel or are in temporary need of it. There are any rental service providers in the market, they cater to every kind of needs and people can hire the scooters on daily, weekly or monthly payment basis. Many commercial places like shopping malls, airports provide this service for embarking and disembarking the flight or the various building floors. This kind of rental service is on hourly charges or by onetime payment.
With the advancement of internet and its increasing number of websites catering to people smallest of the smallest needs, the background research and purchase of mobility scooters have become very easy. There are various companies’ websites that not only sell new scooters, but there are also websites for used scooters and for disabled scooters for rental purposes. Internet also provides access to internet banking and insurances. All renowned banks and insurance companies work online which makes the financing and policy making process easy for the handicap people.
Article Source: http://EzineArticles.com/?expert=Mark_LopesArticle Source: http://EzineArticles.com/9143953