Cook Profitability Services Expands Marketing, Web Strategy & Management Consulting Services, Specializing in Dental Practices and Professional Offices
San Antonio, TX (PRWEB) July 22, 2011
Cook Profitability Services, a San Antonio-based full-service internet marketing, web development and management consulting firm, has completed a major expansion in services and sales territory, company president Debbie Baumgarten announced this week.
Cook Profitability Services – which began as a web development company specializing in dental practices and other professional offices – now features a comprehensive suite of services designed to boost profits at these companies, Baumgarten said. And CPS has expanded from its South Texas roots to a national market, with active clients not only in Texas, but also in California, New York, Florida and the Midwest.
These expansions now allow CPS to be a one-stop national shop that can handle all aspects of a practice’s marketing, publicity and workflow and fiscal efficiency – all aimed at gaining and retaining customers and improving profits.
Services now include:
Website Development – Delivering turnkey sites tailored to specific professional specialties. CPS specializes in state-of-the-art frameworks for the WordPress Content Management System – the leading open-source CMS. WordPress is especially suited to flexibility in custom design and add-on functionality tailored to individual practices. It is also extremely easy to train staffers at the practices, allowing them to make updates to pages and add articles and photos, rather than working through an ongoing web developer.
Internet Marketing – Including Pay per Click advertising campaign development and ongoing management, internal and external search engine optimization and social media marketing.
Search Engine Optimization – SEO specialists use a variety of cutting-edge tools and strategies to make websites as friendly as possible to search engines, and to optimize both onsite coding and content, as well as compelling offsite content, to boost search engine rankings.
Traditional Marketing – Including market research, analysis and branding strategy.
Traditional media advertising and promotion – Including print inserts, print placements, radio and television.
Direct mail – Specializing in development and printing of compelling direct-mail promotion, including newsletters, brochures and postcards, highly targeted to specified neighborhoods surrounding the practice.
Public relations – CPS provides both traditional news releases and SEO-targeted press releases for extended reader interest. PR services also include online reputation management – a critical issue facing dentists and other professionals – and social media and press relations handled by a two-time Pulitzer Prize winning journalist and veteran newspaper editor.
Office Organization – CPS consultants have significant experience in analyzing and restructuring company staff and workflow organization at multinational corporations, as well as training managers and staffs in how to work within the structure to dramatically boost productivity and fiscal efficiency. CPS is now providing this elite organizational technology at the individual dental and professional office practice level.
Optimization of Profitability – In harmony with the organizational overhaul, CPS analyzes expenditures and efficiencies of scale to optimize profits at individual practices.
“Cook Profitability Services is now positioned to offer dental practices, healthcare practitioners and other professional business offices a one-stop shop for generating new leads, streamlining staff organization and optimizing profits,” Baumgarten said. “Even successful practices have found that our enhanced line of services have been invaluable in boosting overall profits. And for those practices that are struggling, we encourage them to call for a free consultation and analysis to see what CPS might be able to do for them.”
About Cook Profitability Services
CPS is a national full-service marketing, new media development and management consulting firm, based in San Antonio, specializing in comprehensive profitability services for dental practices and professional offices.
Debbie Baumgarten / President
Wayne Baumgarten / Web Services
Jon Donley / Media Contact
Cook Profitability Services
4952 Windsor Hill Suite 203
San Antonio, Texas 78239
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