One of the best forms of marketing in today’s world is direct marketing. There are various benefits of direct marketing for any company, immaterial of its size.
According to the Direct Marketing Association, direct marketing involves interactivity, using advertising media. Currently direct mail, telemarketing, e-mail marketing and television marketing which uses a direct response approach are the most effective means of direct marketing. The same approach is used for e-mail marketing. A company can also test out its new product or service. This information is provided in the Memorandum, a.k.a. Private Placement Memorandum, Confidential Information Memorandum or Prospectus. This memorandum should be provided to any investor that participates in a Joint Venture, General Partnership, Limited Partnership, Master Limited Partnership or Undivided Fractional Interest Ownership. Not having a properly prepared Memorandum could be a legal issue for the company making the offer and thus leaving the investor exposed to legal issues with State Securities Agencies. The Issuer also has to submit a copy of the Memorandum to the State Securities Agency in the State the offering is being made.
The following Sections,; (Table of Contents) should be included in a properly constructed Oil and Gas Drilling Program Memorandum. Without the Investor, the company ceases to exist. The memorandum that is submitted will be scrutinized by that State Securities Agency, thus giving some validity to that Memorandum’s construction.