As an internet marketer, coming up with email marketing ideas and how to go about executing them can be a struggle, especially if you are new. A little like being in the middle of the ocean and not knowing how to get a drink of fresh water. Don’t feel bad though, anyone who has ever started a new venture, especially one that encompasses the internet, can get overwhelmed easily….but don’t let that get you down.
You see, a big part of email marketing is NOT always knowing exactly what your results might be. Building a list, creating an audience, and then learning what “speaks” to that audience is the name of the game. You can build the biggest list in the history of mankind, but if you don’t “speak” to them…if your message doesn’t resonate, they will not respond to your email messages. So, it is not so much about quantity, but quality. Let’s face it, everybody gets deluged with so-called “legit” emails that they ignore every day, so you have to get their attention and build credibility. Good quality messaging translates as good open and click rates on your email messages.
Below are the first steps you’ll need to follow to build a healthy, responsive list that will convert well to dollars. Please, don’t do shortcuts, because you will just end up frustrating yourself and not getting the results you want. Take the time to do it right the first time, and you will see the results over time. If you don’t, you’ll just be guru-bait, looking for the next high-priced marketing guru solution to show you the way.
Research your market- Ok, I don’t even want to hear you all going “ugh”. That doesn’t mean putting on a pair of bifocals and sitting in the library all day. C’mon, you are a savvy marketer! If you want to sell to an audience (market), you don’t just want to grab a bunch of half baked PLR rehashed content and go slap it up on a website. As the saying goes, if you want to catch a fish, you have to go where they live. In internet marketing, that means finding the places your audience hangs out online; forums, websites, Facebook pages…whatever. Find what they are talking about and notice the common themes. Write 5 of them down with comments that will remind you later. Get familiar with your audiences language, what they talk about, what jargon they use, what topics they are passionate about. This is the beginning of your relationship with them, and it will help if you understand a little about who they are before you start bombarding them with emails. Get An Autoresponder- Aweber is the marketers favorite, but I find it’s flexibility limited. Constant Contact is a good one if you get a lot of verbal permission based emails that you want to enter into your database without having to have them opt-in. Aweber is not so good at this as their main premise is a high-deliverability rate, so everyone is forced to opt-in at least once. The point is here folks, pick one depending on your business and commit to learning how it works. Either way, you must learn how the reporting on your system works, and what it means in terms of how your audience is responding to your emails. If it isn’t to your liking, you need to adjust the campaign as soon as possible. However, you can’t do that if you don’t bother to learn how the reporting works and is used. Yep, that means do the tutorials…it’ll pay off, trust me. It’s The List, Stupid- You’ve probably heard this before, but it bears repeating, and here’s why. Many times people will fret about their list because they don’t have a product to sell. I say, who cares? Give your audience a compelling reason to get on your list through your squeeze page or other offer. Remember, growing your list is your sole objective, sales can take a back seat in the beginning. Remember, once you hit a “critical mass” of 500 or so opt-in’s you can begin to do Joint Venture deals with other marketers and build your list exponentially faster. Then sales will come. So building the list with a good “freebie” offer as quickly as possible will get you to that magic number of 500 quicker. Once you get there, getting bigger is much easier, because you can go to the JV well. Check out the Warrior Forum for more info.
Ok, so you have some email marketing ideas here… still scratching your head? That’s ok, check out the link below for more free info and a way to get step by step training that will tell you exactly how to execute your email marketing master plan. Best of luck to you!