Leaders in Security Labels, Anti-Piracy Technology Ink Licensing Deal
MENOMONEE FALLS, WI (PRWEB) November 28, 2011
Security and pharmaceutical label maker ATL has signed a licensing agreement with Document Security Systems, Inc. to incorporate DSS’s AuthentiGuard® suite of technologies into ATL’s anti-counterfeiting labels.
The two-year agreement gives ATL rights to use the following AuthentiGuard® technologies in its labels:
The close working relationship between ATL and DSS provides ATL customers an added advantage, ATL President and COO Donald Dobert said.
“DSS’s cutting-edge technology, combined with ATL’s own expertise in label manufacturing, gives our customers a highly customizable and non-forgeable labeling system that meets their particular, anti-piracy needs,” Dobert said.
Rochester, NY-based DSS also foresees distinct benefits.
“This is a significant agreement for us as it provides Document Security Systems with new ‘feet on the street’ and a commanding sales presence in the critical pharmaceutical label industry, which is focused like never before on issues of anti-counterfeiting and security,” DSS CEO Patrick White said.
A written statement from DSS noted that the brand protection market for anti-counterfeiting and authentication solutions is expanding rapidly — worldwide trade in counterfeit pharmaceuticals was valued around $ 75 billion in 2010, according to the Center for Medicine in the Public Interest, an industry-backed think tank.
Click here for more information on ATL’s use of DSS’s AuthentiGuard® technologies.
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